PR (Public Relations)

PR (Public Relations) is the management of the public perception of a person or institution through communication channels. The concept is to protect, support, elevate and influence the brand or philosophy of a brand/person.

• Positive publications about the product or brand in the press, related commercial publications and on the internet.
• Statements by the company's executives that result in a positive impact in the press.
• Receipt of one of the industry's most prestigious awards.
• Positive perception of the company's business by social media, the press, industry leaders and the public.